Mobile Social Media users up 37%

comScore, a company that measures the digital world, just release a report indicating that the amount of mobile social media users is growing significantly.  The increase is 37% in the past year.  This jump means that one third of mobile phone users are regularly using social media on their phones.  That presents an astounding opportunity for social media marketers.

Facebook has now reached over 60 million mobile users.  Mobile users are very interactive with organizations and company sites.  If you do any social media marketing, make sure to keep this in mind.

Social Media Marketing

Since social media marketing is a large part of all digital marketing degree programs, I thought I would make a list of the top 5 most effective social media platforms.  These 5 outlets will help build your brand image, increase exposure and allow you to build a community of users around your brand.

1. Facebook  - Facebook has over 800 million viewers making it the most popular and most effective social networking site.  Its big reach throughout many countries provides the most marketing opportunities with fan pages, groups and news feeds.  Get more out of Facebook.
2. Twitter - Twitter has quickly become a very popular social platform for companies and consumers alike.  Twitter allows brands to communicate easily with their followers.  50 ways to use Twitter.
3. LinkedIn - LinkedIn is the largest professional social network.  It allows brands to connect with a large network of people with features beyond the basic profile such as events and groups.  10 uses for LinkedIn.
4. Wikipedia - Wikipedia is an authority when it comes to information online.  You can use this authority to send traffic your way as long as you have relevant and correct information.  Just make sure not to make your company's article look spammy.  Wikipedia for marketers.
5. Digg - Digg is most effective for bloggers who regularly post relevant content.  However, Digg can sent massive amounts of traffic to any site that shows up on its first page leading to more sales and sign ups.  Build a 'Digg-Culture'.

There you have it.  The top 5 most effective social media platforms that can be used for marketing purposes.  There are many more that are useful and you should check out the top 52 social media platforms.

Digital Marketing Degree Programs: What They Can Offer

Digital marketing degree programs can bring a lot more than bread to the table.  Digital marketing is a field that has many job opportunities and has proven vital in many industries.  This new and growing field needs marketers who know how to utilize:

• Social Media Marketing
• SEO (Search Engine Optimization)
• Viral Marketing
• Web Analytics
• Online Market Research
• And much more!

Social media is an area of digital marketing degree programs that includes blogging and other forms of internet marketing.  This graph compares the median salary earned by various internet marketing careers.

Salaries by Job

Job trends in the social media field have been surprisingly good in the past few years, despite the recent economy.  Many companies are beginning to realize the significant impact that a good digital marketing campaign can have.  The job growth for online marketing related positions has grown steadily over the past five years.  The graph below, taken from http://www.indeed.com/, shows the growth in social media jobs over the past five years and that over one percent of all jobs listed there are related to social media.  And that's just one aspect of digital marketing!
 

Social Media Job Growth

These graphs shows how digital marketing degree programs will be the wave of the future.