Social Commerce

Digital marketing degree programs will cover the recent topic of social commerce.  Social commerce is a subset of electronic commerce that involves using social media to assist in the buying and selling of products.  Since so many people use social media, it helps to reach a large audience.  Some examples of social commerce are user-generated content (such as reviews), social shopping tools, social apps, forums and advertising on social media platforms.

Digital marketing degree programs also will cover the closely related topic of Facebook commerce, which is commerce through Facebook itself or through the Facebook Open Graph.