Digital marketing degree programs will cover the recent topic of social commerce. Social commerce is a subset of electronic commerce that involves using social media to assist in the buying and selling of products. Since so many people use social media, it helps to reach a large audience. Some examples of social commerce are user-generated content (such as reviews), social shopping tools, social apps, forums and advertising on social media platforms.
Digital marketing degree programs also will cover the closely related topic of Facebook commerce, which is commerce through Facebook itself or through the Facebook Open Graph.
Showing posts with label digital marketing degree programs. Show all posts
Showing posts with label digital marketing degree programs. Show all posts
10/23/11
10/14/11
Keyword Research
Digital marketing degree programs will cover keyword research extensively. Keyword research is the practice of finding search terms that are typed into search engines by internet users. Search marketers research the exact string of words that are searched and how often they are searched for. This type of research is extremely powerful. It can be used to improve search engine rankings.
Keyword research is the first step to every search marketing campaign. It allows marketers to find exactly what keywords to target, to see how much those keywords are searched for and to get an estimate for the expected CPC. There are several tools that allow marketers to preform keyword research. The best is the Google Adwords Keyword Tool. This tool is easy to use and it will give back quick and accurate results. It suggests 800 similar keywords as long as you have a Google account. This makes research quick and easy. You can also export the data to Microsoft Excel which allows for easy sorting of many keywords.
Using an exact search match type will provide more accurate results for exact search results. A broad match type will give results for every search that has the keyword in it somewhere where as an exact match type will give results for the exact keyword as it is. Broad is good for analyzing the size of a market and exact is good for determining which keywords are best to target.
The Adwords Keyword Tool also allows search marketers to search in foreign markets and languages with ease. Countries and languages can easily be added or removed.
Recent research in long-tail keywords so that they have a much higher conversion rate than short-tail keywords. A long-tail keyword is any keyword that is more that one word. For example, the keyword "buy shoes online" is a long-tail keyword that will have a very high conversion rate. It is specific and shows the searcher is further along the buying cycle. Someone searching for that is much more likely to buy then someone searching for "shoes". Long-tail keywords are much more profitable than short-tail keywords and therefore, your marketing strategy should focus mostly on relevant long-tail keywords.
Keyword research is the first step to every search marketing campaign. It allows marketers to find exactly what keywords to target, to see how much those keywords are searched for and to get an estimate for the expected CPC. There are several tools that allow marketers to preform keyword research. The best is the Google Adwords Keyword Tool. This tool is easy to use and it will give back quick and accurate results. It suggests 800 similar keywords as long as you have a Google account. This makes research quick and easy. You can also export the data to Microsoft Excel which allows for easy sorting of many keywords.
Using an exact search match type will provide more accurate results for exact search results. A broad match type will give results for every search that has the keyword in it somewhere where as an exact match type will give results for the exact keyword as it is. Broad is good for analyzing the size of a market and exact is good for determining which keywords are best to target.
The Adwords Keyword Tool also allows search marketers to search in foreign markets and languages with ease. Countries and languages can easily be added or removed.
Recent research in long-tail keywords so that they have a much higher conversion rate than short-tail keywords. A long-tail keyword is any keyword that is more that one word. For example, the keyword "buy shoes online" is a long-tail keyword that will have a very high conversion rate. It is specific and shows the searcher is further along the buying cycle. Someone searching for that is much more likely to buy then someone searching for "shoes". Long-tail keywords are much more profitable than short-tail keywords and therefore, your marketing strategy should focus mostly on relevant long-tail keywords.
10/5/11
Digital Marketing Degree Programs: What They Can Offer
Digital marketing degree programs can bring a lot more than bread to the table. Digital marketing is a field that has many job opportunities and has proven vital in many industries. This new and growing field needs marketers who know how to utilize:
Job trends in the social media field have been surprisingly good in the past few years, despite the recent economy. Many companies are beginning to realize the significant impact that a good digital marketing campaign can have. The job growth for online marketing related positions has grown steadily over the past five years. The graph below, taken from http://www.indeed.com/, shows the growth in social media jobs over the past five years and that over one percent of all jobs listed there are related to social media. And that's just one aspect of digital marketing!
These graphs shows how digital marketing degree programs will be the wave of the future.
- Social Media Marketing
- SEO (Search Engine Optimization)
- Viral Marketing
- Web Analytics
- Online Market Research
- And much more!
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| Salaries by Job |
Job trends in the social media field have been surprisingly good in the past few years, despite the recent economy. Many companies are beginning to realize the significant impact that a good digital marketing campaign can have. The job growth for online marketing related positions has grown steadily over the past five years. The graph below, taken from http://www.indeed.com/, shows the growth in social media jobs over the past five years and that over one percent of all jobs listed there are related to social media. And that's just one aspect of digital marketing!
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| Social Media Job Growth |
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