How To Stay Up-To-Date in Digital Marketing

The basic principles of digital marketing remain fairly constant, however the game changes quite frequently.  Because of this, you will need to keep yourself informed so that you can change your strategy to match what the search engines are looking for.  Here's a few good places to bookmark so you can refer back to them to catch up with any changes that have been made.

• Matt Cutts is an associate at Google and provides some basic insight to how things are and where they are going.  It's always a good idea to listen to him speak.  He never gives away any exact information about Google's search algorithm, but he gives some clues and insight to what Google expects.
• SEOmoz is a great site to check out.  They provide accurate information about what experts feel is most important in search marketing.  They give all the different factors they think are important and give an approximation for their significance in your search marketing campaign.   This is probably the best resource out there for digital marketers to use.  SEOmoz provides easy to understand information.  Everyone behind the site is an expert in their field.

Digital Marketing Degree Programs: What They Can Offer

Digital marketing degree programs can bring a lot more than bread to the table.  Digital marketing is a field that has many job opportunities and has proven vital in many industries.  This new and growing field needs marketers who know how to utilize:

• Social Media Marketing
• SEO (Search Engine Optimization)
• Viral Marketing
• Web Analytics
• Online Market Research
• And much more!

Social media is an area of digital marketing degree programs that includes blogging and other forms of internet marketing.  This graph compares the median salary earned by various internet marketing careers.

Salaries by Job

Job trends in the social media field have been surprisingly good in the past few years, despite the recent economy.  Many companies are beginning to realize the significant impact that a good digital marketing campaign can have.  The job growth for online marketing related positions has grown steadily over the past five years.  The graph below, taken from http://www.indeed.com/, shows the growth in social media jobs over the past five years and that over one percent of all jobs listed there are related to social media.  And that's just one aspect of digital marketing!
 

Social Media Job Growth

These graphs shows how digital marketing degree programs will be the wave of the future.