Mobile Social Media users up 37%

comScore, a company that measures the digital world, just release a report indicating that the amount of mobile social media users is growing significantly.  The increase is 37% in the past year.  This jump means that one third of mobile phone users are regularly using social media on their phones.  That presents an astounding opportunity for social media marketers.

Facebook has now reached over 60 million mobile users.  Mobile users are very interactive with organizations and company sites.  If you do any social media marketing, make sure to keep this in mind.


How To Stay Up-To-Date in Digital Marketing

The basic principles of digital marketing remain fairly constant, however the game changes quite frequently.  Because of this, you will need to keep yourself informed so that you can change your strategy to match what the search engines are looking for.  Here's a few good places to bookmark so you can refer back to them to catch up with any changes that have been made.

  • Matt Cutts is an associate at Google and provides some basic insight to how things are and where they are going.  It's always a good idea to listen to him speak.  He never gives away any exact information about Google's search algorithm, but he gives some clues and insight to what Google expects.
  • SEOmoz is a great site to check out.  They provide accurate information about what experts feel is most important in search marketing.  They give all the different factors they think are important and give an approximation for their significance in your search marketing campaign.   This is probably the best resource out there for digital marketers to use.  SEOmoz provides easy to understand information.  Everyone behind the site is an expert in their field.


Social Media Optimization

Digital marketing degree programs will teach you that search engines will be emphasizing social media more and more because it is how people are using the internet.  These quick and easy steps will help you master the area of social media marketing and will help you rank first in search engines.

  1. Increase the link-ability of your site.
  2. Make tagging and social bookmarking easy by adding quick buttons.
  3. Add value with good content and be a resource to your users.
  4. Keep your valuable members close to your site by rewarding them.
  5. Participate by joining in on your social media conversations.
  6. Target your audience.
  7. Create valuable and unique content.  Remember, content is king.